Marketing

It doesn't matter how great the idea if no one knows about it.

People's bandwidth is stretched further than ever with the constant onslaught of content vying for their attention. To make a lasting impact, it's essential to deliver swift, compelling messaging.

I relish the challenge of cutting through the noise, finding the most effective methods to connect with an audience's emotions and intellect.

From meticulously crafting the nuances of the copy to orchestrating the grand vision of an entire campaign, I meticulously plan every detail to construct a seamlessly functional system.

As the Marketing Manager at the Novus Center, I played a pivotal role in a regenerative medicine cash clinic. Here, insurance coverage was a rarity, and new patients rarely arrived through conventional channels, despite the remarkable outcomes achieved through innovative treatments like Stem Cell Exosome Therapy, Peptides, and Hormone Balancing.

These therapies had proven to be highly effective in addressing a range of issues, including sexual dysfunction, joint pain, hair loss, and overall wellness.

My role was to be the vanguard of patient outreach. Recognizing that cold calling individuals about their intimate health wasn't an effective strategy, I needed to inspire potential patients to reach out to us proactively.

My primary strategy was content creation. I took the lead in producing content and implementing strategies, resulting in a doubling of YouTube subscribers annually and the acquisition of over 160k followers on TikTok from a blank canvas.

This content-driven approach not only expanded our online presence but also attracted high-quality leads. By building a trustworthy brand that educated on innovative health approaches and offering entertaining content, we successfully destigmatized sexual wellness and fostered an open dialogue around sex positivity.

TikTok's DikFixers

Despite the challenges of creating viral content with medically trained talent who were not accustomed to performing, I successfully collaborated with them to translate their extensive knowledge into an easily understandable format. I combined their expertise with my own text and visual enhancements to craft engaging content, unafraid to tackle the most sensitive topics.

Beyond Content

My role at Novus required many different hats. Driving organic traffic through content creation was cheap and effective, but hardly my only focus. I also...

Managed $10,000 monthly marketing budget, strategically allocating funds across Google, YouTube, and various social media platforms to optimize ad campaigns.
Created and set up sales funnel landing pages to efficiently convert leads.
Designed all graphics for both online and physical advertising - digital ads, banners, educational materials and booklets.
Oversaw technological integrations, including CRM, call tracking, patient and sales data, email campaigns, and automated marketing campaigns.

The Results

Numbers don't lie, and we had some very friendly numbers in my tenure.

5436 New Leads in 2022, $2,750,000 in revenue. 31% increase from 2021.

7000 New Leads in 2023, $3,500,000 in revenue. 22% increase.

By effectively communicating The Novus Center's holistic health mission and its focus on enabling the body to heal itself, I played a pivotal role in transforming this small business into the healing giant it deserves to be.